A lot has changed about keywords and search engine optimization (SEO) over time, but one thing has stayed the same: According to White Shark Media, keywords are still the most important aspect of SEO strategy and marketing. So you want to be sure you use them correctly.
Avoid at all costs the practice of keyword stuffing—intentionally including keywords with the intent of having a page rank higher in the search engines. Instead, follow the best practices discussed here to avoid this and other mistakes.
How Many Keywords?
How many keywords should you use? Rather than deciding how many keywords to use based on optimizing content for search engines, instead write content with your audience in mind. Include your keyword in the page’s title, headline and meta description.
Also include it at least two or three times in the page’s content. If your page includes any images, add the keyword to the ALT text and the filename. The text should flow naturally and not sound awkward because of improper or excessive keyword usage.
SEO Keyword Targeting
You’ll need to do a little homework by performing keyword research, looking for keywords that are relevant for you to use. Numerous tools are available for keyword research, but results vary from tool to tool. Once you’ve completed your research, list all the keywords and group them into categories. Then add the keywords from your list into headlines and page titles. Also create a list of keyword synonyms and variants of the search term.
Keywords vs. Search Queries
A keyword is a specific word or set of words, such as “house painting,” that a user types into a browser’s search box. Meanwhile, a search query is a question that the user types in, such as “where can I buy house paint.”
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