OSI Industries Success Through Rebranding

With more than sixty-five facilities that hold over twenty thousand employees within fifteen countries, OSI Industries is considered a success due to their expanding presence in the food distribution market. However, OSI industries weren’t the brand name built by the German Immigration boom in Chicago, Illinois by Otto Kolschowsky, but instead as a butcher shop and meat supplier company. Otto Kolschowosky saw an open market in the German immigration boom, for immigrants who came to set up fields of crops and invest in farmland.

Later, through time his butcher shop and meat supplying company were rebranded as Otto & Sons. One of their first success was becoming a distributor of beef for Ray Kroc, the CEO of McDonald’s. This was due to Ray Kroc buying out the franchise from the McDonald’s brothers, and having an ambition of taking over the American casual dining industry. This led to Otto & Sons to become a known presence after McDonald’s became a successful brand across the United States of America.

In addition, do the increase in need of the food supply industry, Otto & Son later cut their ties with Ray Kroc to expand nationally, however, still providing beef for the fast-food chain. This led Otto & Son to purchase a facility only to produce and distribute meat to McDonald’s. Due to this change, Otto & Sons rebranded their names to OSI Industries and purchased more facilities to meet the increasing demand for processed meat in the United States.

Furthermore, OSI Industries later started a joint venture with K&K Foods to increase their productions of foods, but also to get more exposure in the market. This led the Industry through contracts to become a 6.1 billion dollars privately owned food development distribution company.

OSI Industry is a supplier of foods for branded food stores, and food service companies. The industries resources expand due to being privately own and well managed. OSI Industries help other retail brands and food service companies by managing their inventory and developing food products that they deliver to these companies.