How EOS Found Success

When EOS designed their lip balm, they did so with intentions of exciting all five of the users’ senses. Their lip balms certainly do that, and it is a feeling that people love. EOS lip balms are appealing to the eye, thanks to the fun and trendy packaging. The lip balms are tasty, thanks to the eight-flavor selection available. And, without any toxic products, they’re safe to use. The lip balms soften and soothe the lips, and that is exactly what you want in a beauty product like this. All these things combined has helped EOS become a name that everyone loves to use. The lip balms created by the brand never seem to fail to meet expectations, and it doesn’t appear that is going to change any time soon. EOS lip balm is now the second-leading brand out there, beating out Chapstick for the lead.

EOS is now a multi-million-dollar company, just seven years after they began their small startup. The lip balm first appeared on the shelves at Walgreens stores, quickly making their way into the hands of magazine beauty editors, celebrities, and people just like you and I. The lip balms made their rounds so quickly because they work so wonderfully. The lip balms certainly provided a needed change from what Chapstick had to offer. EOS has changed the way that women use lip balm, proving that a beauty brand can be fun and still be a success. Visit the company’s website at evolutionofsmooth.com.

https://lipbalmcompany.com/products/eos-lip-balm

https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

How a Start Up Took Over an Untapped Market

If someone were to ask you to name a brand of lip-balm, one-hundred bucks says you’d reply with Chapstick. If I lose that bet, don’t worry, I’ll make my money back by asking the next person to come along. The lip-balm business just isn’t one with a lot of competitors on a world-wide level. The landscape of the business has been as flat as Kansas planes for probably longer than anyone reading this has been alive. For years Chapstick, Blistex and Burt’s Bees has dominated in the business of making sure you have comfortable lips.

However, in recent years all of that has changed. Imagine if those Kansas planes we mentioned earlier suddenly turned into the Colorado Mountains, it’s just that big of a change.

The Evolution of Smooth, or EOS for short, started as nothing but a small start-up. In only a few short years it became the number 2 most bought brand of lip-balm. How did such a small Lip balm company become a juggernaut in an industry that few people even think about?

The first thing you’ll notice when you pick up EOS lip-balm from Walmart is that the tube is gone. EOS comes in a sphere that can be popped open instead. Jonathan Teller, one of the leaders of the Evolution of Smooth claimed that his competitors were just being lazy with their design. He says it made lip-balm indistinguishable.

Besides the obvious change in the container, EOS lip balm marketed towards millennials, specifically women between 25-35, advertising on YouTube, Facebook and other social media websites. The EOS campaign has been so strong, copycats from other brands have emerged, but that isn’t hurting EOS’s sales. The company can still boast over a million lip balms a week being sold.

http://www.ulta.com/brand/eos

http://www.racked.com/2014/10/31/7571165/eos-lip-balm

 

Fabletics Works for Every Exercise Need

Fabletics is a great company that offers exercise clothing for your needs. You may be wondering what they can do to help you get the clothing that you want for the subscription system you might enjoy.

 

Fabletics Online

Fabletics started online several years ago and has expanded since then. They started with the subscription program to help people get the exercise clothing for your needs. The way it works is that you sign up for the subscription and then take a short survey, This will tell them what you like and what styles you can wear. You can change this at any time if you want to as your needs change. You can also pause your subscription so you don’t have to worry about paying for it or missing a delivery when you are not there.

 

Fabletics in Store

After the popularity of Fabletics online, they decided to build some stores that you can go to in order to get other exercise clothing or the ones you might have seen online, but were not about to get. This is great if you live in an area that is highly populated and has a store in it. Then you can go to the store and get an outfit that is beautiful but that is also different from what you may have with your subscription. Going to the store is a great option for you if you want to see the clothing you want to buy. This way you will be happy with what you get and will come back for more.

 

There are a lot of options when you are looking at exercise clothing you might want that is different. These clothing options can help you to look great while you are still staying fashionable. Take your time when you are looking at these clothing stores. Fabletics may be the greatest thing you have done online or in their stores. You only need to see if the products are going to be right for you. The last thing you want is to spend money on clothing like this and then find it’s not for you.

Don Ressler Further Grows His Career As JustFab Continues To Gain Ground

Building a career as an entrepreneur may take many years and requires a lot of patience. Don Ressler is one of the professionals whose passion for entrepreneurship was backed by the need to develop a useful system that would help him to better pursue his ideas. He is credited for launching several businesses that are competitive and successful in the online space. Don Ressler’s skills at managing ventures have proved unique since the time he came up with his first business, FitnessHeaven.com.

FitnessHeaven.com is an online outlet that stocks fitness equipment that was founded more than 10 years ago. The company was one of the best motivations Don Ressler encountered because it allowed him to get in touch with the reality about online business and entrepreneurship in general. He learnt about many things and was able to pursue more ideas that allowed him to make better choices. Don Ressler managed the company for several years and the little success he achieved with the platform motivated him to move to another type of business that would allow him to explore his capabilities better.

Read more:
This retail company just changed its name
JustFab raises $85M at what sources say is a $1B valuation

To get the needed capital for a new business, Don Ressler sold the company in 2001. He at that time met with Adam Goldenberg and they sat down to brainstorm about an idea that would bring out their strengths and capabilities. Adam Goldenberg and Don Ressler’s partnership led to the establishment of Alena Media, a company that was founded to offer marketing services to businesses based online. Three years after it was founded, the company was already raking in millions in profit.

Their zeal for success motivated them to draft new ideas that would work better than Alena to cover a bigger market. At this point, they decided to sell Alena Media and in 2005, which was acquired by News Corp. The duo founded Intelligent Beauty in 2008 before they launched a bigger company, JustFab.

More about JustFab
Established in 2010 by Don Ressler and Adam Goldenberg, JustFab is a leading online store that operates a subscription script where members can choose preferences and receive suggestions to the type of fashion items they are interested in. At the time they launched the company, they did not have sufficient capital to push for its development, so they went for funding from Matrix Ventures in 2011 and they received $33 million. JustFab also requested for $76 million in 2012 from several sources to finance its expansion to other markets like Canada and Germany.

More Stores Opening for Fabletics Athletic Wear

Fabletics are planning on making a big change for their mostly online driven company. The athletic, swimwear and athleisure wear company are going to open up more brick and mortar stores. A total of potentially up to anywhere from seventy-five to one hundred fabulous Fabletics stores will be opened in the next five years. This may sound very shocking to most people who are familiar with the company stating that they felt the ease of online shopping was the best for their sales.

After they decided to try out the brick and mortar store option, YouTubers realized it was actually a very lucrative idea to open some physical location stores. It wasn’t even because consumers were buying outrageous amounts of products from the stores either. They studied areas around the store locations and found that more people ordered online from them when they lived near a physical store location. Fabletics realized that customers were either looking at the website because the store served as an advertisement or that customers were going to the store to try things on. Then the customer would go home and purchase what they liked online. Opening physical locations gives them the ability to have more advertisements and to allow customers to try on the athletic wear at the store, before going home to select what they want at home.

Read more: @Fabletics

Adam Goldenberg commented in an article published on Racked that the company was still dealing with some complaints from former customers. The complaints had went down considerably once they were taking more pains to inform customers about how the membership program works at Fabletics. For some reason -despite the company always stating that the membership is a monthly fee for discounts on the Fabletics clothing- customers were claiming that Fabletics were not forthcoming enough with how the membership works.

The plan of the Fabletics membership is simply a monthly charge that allows customers to have a discount on all the Fabletics active wear. The monthly charge can be skipped if a customer wants and customers can cancel their membership whenever they so desire to put an end to the membership. It’s also important to consider that customers can always select that they want to shop as a guest when they checkout from Fabletics. A guest shopper cannot get the discount price, but it is a great way to shop to just try out the Fabletics outfits before deciding if the membership is a good fit. 
Source: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores

Kate Hudson Adds Easy Breezy Style to Fabletics Dresses Debut

Kate Hudson is a major star with amazing style, and she’s always getting on the best dressed lists. Even when she’s not on the red carpet, she’s living a very active, healthy lifestyle, and that’s what her Facebook.com clothing line is all about.

Fitness and fashion have become the new definition of casual chic style. We see it dominating on the runways and on the street, and Kate Hudson co-founded Fabletics so that she could bring her idea of comfy athleisure wear to the world.

Fabletics is a popular, online subscription retailer selling great-looking performance wear and accessories. When you sign up as a VIP member of Fabletics, you are offered personalized outfits chosen for you based on your lifestyle and fashion preferences. Nothing could be easier; the concept is ideal for everyone. Maybe that’s why more than one million have signed up to become VIP Fabletics members around the world.

Kate Hudson tells Marie Claire magazine that she’s excited about sharing the latest Fabletics item to launch– the dress!

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Every woman wants a dress that hugs and flatters her curves without holding her in like a sausage casing. Kate Hudson’s beautiful athleisure wear dresses feature comfort and function. These pieces are not only vibrant in color or pattern but move with you effortlessly. The stretch is there without relying on extra Spanx like those reality TV sisters keep forcing themselves into.

Best of all, the cost of a Kate Hudson Fabletics dress is affordable, because the middle man has been eliminated. In other words, the Fabletics operation is located in L.A. where all the fashion is done in-house. New styles and fabrics are emerging every month, and VIP members receive great perks and super savings. For instance, when you join the VIP membership program, you will save up to 50% off regular pricing and also earn points towards free loyalty items. You can’t beat the deals and gorgeous athleisure styles that Kate Hudson keeps bringing to you.

Athleisure wear at night just feels right these days, and Kate Hudson believes in the concept herself, because she wears this easy breezy style. Her dresses are better than the famous LBD. Her fashion can go from day into night, whether you’re going to dinner, hanging with friends or going on a date, Fabletics fashion has you covered beautifully. Source: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/

All you have to do is take a brief fashion quiz and then go shopping!