Fabletic’s ability to leverage the Power of Client Reviews

Most successful companies have managed to get to where they are because of their ability to leverage the rapidly growing power of the crowd. One of such brands is Fabletics, which has managed to attract millions of subscribers to its online platform. The fashion enterprise was founded by Kate Hudson and Techstyle’s executive. Many consumers buy products because of their excellent reputation and the positive reviews that they receive from clients. Brands have started capitalizing on the new consumer behavior and have developed unique marketing strategies that are based on reviews. Fabletics has focused on the opinions of its customers, and this has enabled it to experience a 200 percent growth since 2013. The worth of the company is currently more than $250 million.

 

The positive consumer reviews that the fashion company gets drive thousands of clients to buy its products. The remarks have also been critical in boosting client loyalty and retention. Most consumers trust online reviews, and they consider them as an honest opinion about brands or products. Fabletics has established its online presence, and people can quickly get information about it. All the reviews about the company are crowdsourced. Over 80 percent of internet users believe in consumer reviews, and this has greatly assisted in enhancing Fabletic’s reputation.

 

Many people have lost their trust in the traditional advertising methods. The crowd currently has the power to decide the best products in the markets. Fabletic’s administrators understand how to utilize the power of the crown in improving the image of a brand. A significant percentage of consumers read online reviews since the internet is easily accessible in the current world. Companies that receive negative comments from clients are likely to be ignored by people since they will not have faith in their products. Fabletics has been striving to retain an excellent online reputation. The firm includes consumer reviews and testimonial whenever it conducts marketing campaigns, and this has helped in boosting its sales since many people depend on the crowdsourced remarks for information.

 

Fabletics’s online platform engages its consumers. All the athletics wear clothing and accessories that it offers to its subscribers are based on information that is the acquired from reviews. The company also provides membership forms to its new clients to learn more about their fashion preferences. The information that the firm collects from the customers enables it to know the type of clothes that it will offer them. Its consumer reviews attract hundreds of thousands of clients every year.

 

Companies that are reviewed well online have excellent search engine rankings. Fabletics is determined to give outstanding products and customer service that can help in improving its online reputation. Most subscribers are satisfied with the quality of the brand’s athletic wear and have been referring other people to become members. The firm has successfully retained about 85 percent of its customers. Kate Hudson and Fabletic’s employees have mastered the art of the leveraging the power of consumer reviews. She is a confident individual and understands how to interact with customers in a friendly manner.

Whitney Wolfe Ties the Knot

Whitney Wolfe who is the Chief Executive Officer as well as the founder of Bumble, a dating app, recently got married to the love of her life. She has managed to build her career by assisting other women in finding love. Whitney Wolfe tied the knot with Michael Herd who is a tech guru as well as Texas oil heir. The marriage ceremony took place at the Villa Treville in Positano which is along the Amalfi Coast in Italy. The marriage ceremony of the Bumble founder was a sight to behold and she stood out with her Oscar De La Renta gown. Guests at the wedding were also treated to a clear view of the Italian coast which was candle-lit.

Whitney Wolfe joined the dating app industry in 2012 when she became the co-founder of Tinder, her recent competitor app. After working at the company for some time, Whitney decided to establish an app that would offer women with more control when it comes to online dating. She established Bumble in 2014 and has ever since led the company to achieve lots of growth and success. Bumble is a dating application that enables women to start conversations with the matches they find online. Since entering the dating app industry, Whitney has managed to achieve a lot and done lots of contributions to the industry.

In 2016, Whitney Wolfe was one as one of Elle’s Women in Tech. The Business Insider also awarded the Bumble Founder with the award of 30 Most Important Women Under 30. An American Entrepreneur, Whitney Wolfe serves as a role model to many women in the society. She encourages women to stand up and make the first initiative in finding love. She also believes that everyone has a chance to love and that the love of their loves is somewhere out there. Since Bumble was established in 2014, it has managed to get over 18 million registered users. Currently, the dating app has ventures into new verticals like BumbleBFF which is for finding friends and BumbleBizz. For more info about us: https://www.fastcompany.com/person/whitney-wolfe click here.

Whitney Wolfe was born and raised up in Salt Lake City in Utah. She managed to graduate from the Southern Methodist University and earned her Bachelor’s Degree in International Studies. While at 19 years, Whitney ventured into business and started selling bamboo tote bags which benefited locations affected by the famous BP oil spill. Her success is as a result of hard work and commitment.

Fabletics Uses Special Marketing Strategies

Fabletics tries their hardest to be able to cater to different people who want to use their site. There have been many different opportunities that people have had to be successful with Fabletics and that is what has made the company better than what they were in the past. All of this is what has helped them to show people different things and has also helped them to have a chance at disrupting a market that has been the same for nearly always. Since Fabletics first started, they have been seeing a lot of success and they have been able to use that success to make things better in every way possible.

 

Out of all of the things that Fabletics has done, perhaps offering different types of marketing strategies is one of the best. The company has been extremely influential with the things that they do and they know that their customers are getting the best deal possible thanks to the experiences that they have in different situations. All of this has helped the company to grow and has made it a better company overall. They have even gained more customers than what they thought they would thanks to the marketing strategies that they use.

 

The Huffington Post recently published information about Fabletics and they talked about what the company was doing that was so much different than other companies. They found that the business was using crowd leverage to help them market and that is what had given them a chance at a better experience. It had also allowed them the chance to make things easier on all of their clients so that they could give them the best clothing options possible. No matter what Fabletics did, they used the crowd leverage to make things better and to show people what they could do in different situations.

 

Since Fabletics first started, they have been growing and have been making things better for everyone. They try their best to show their clients what they can get and even Kate Hudson has gotten in on the action. She is a brand ambassador for Fabletics and tries her best to show off the different styles. She is in a lot of their marketing campaigns and that helps their potential customers to follow the trends that they have and the things that they are doing in different situations. All of this is what gives people the chance to see that there is a lot more that the company has to offer them.

 

For Fabletics to continue growing, they have to be sure that they are getting more customers. One of the easiest ways for them to do this is through the style quiz. They require that all of their clients take the style quiz before they can shop. This helps the stylists figure out what is going to work for the customers and what they can use to make their own lives better with the perfect athleisurewear that will make them feel better.

How EOS Found Success

When EOS designed their lip balm, they did so with intentions of exciting all five of the users’ senses. Their lip balms certainly do that, and it is a feeling that people love. EOS lip balms are appealing to the eye, thanks to the fun and trendy packaging. The lip balms are tasty, thanks to the eight-flavor selection available. And, without any toxic products, they’re safe to use. The lip balms soften and soothe the lips, and that is exactly what you want in a beauty product like this. All these things combined has helped EOS become a name that everyone loves to use. The lip balms created by the brand never seem to fail to meet expectations, and it doesn’t appear that is going to change any time soon. EOS lip balm is now the second-leading brand out there, beating out Chapstick for the lead.

EOS is now a multi-million-dollar company, just seven years after they began their small startup. The lip balm first appeared on the shelves at Walgreens stores, quickly making their way into the hands of magazine beauty editors, celebrities, and people just like you and I. The lip balms made their rounds so quickly because they work so wonderfully. The lip balms certainly provided a needed change from what Chapstick had to offer. EOS has changed the way that women use lip balm, proving that a beauty brand can be fun and still be a success. Visit the company’s website at evolutionofsmooth.com.

https://lipbalmcompany.com/products/eos-lip-balm

https://www.kohls.com/catalog/womens-eos-lip-balm-makeup-health-beauty.jsp?CN=Gender:Womens+Brand:eos+Product:Lip%20Balm+Category:Makeup+Department:Health%20%26%20Beauty

How a Start Up Took Over an Untapped Market

If someone were to ask you to name a brand of lip-balm, one-hundred bucks says you’d reply with Chapstick. If I lose that bet, don’t worry, I’ll make my money back by asking the next person to come along. The lip-balm business just isn’t one with a lot of competitors on a world-wide level. The landscape of the business has been as flat as Kansas planes for probably longer than anyone reading this has been alive. For years Chapstick, Blistex and Burt’s Bees has dominated in the business of making sure you have comfortable lips.

However, in recent years all of that has changed. Imagine if those Kansas planes we mentioned earlier suddenly turned into the Colorado Mountains, it’s just that big of a change.

The Evolution of Smooth, or EOS for short, started as nothing but a small start-up. In only a few short years it became the number 2 most bought brand of lip-balm. How did such a small Lip balm company become a juggernaut in an industry that few people even think about?

The first thing you’ll notice when you pick up EOS lip-balm from Walmart is that the tube is gone. EOS comes in a sphere that can be popped open instead. Jonathan Teller, one of the leaders of the Evolution of Smooth claimed that his competitors were just being lazy with their design. He says it made lip-balm indistinguishable.

Besides the obvious change in the container, EOS lip balm marketed towards millennials, specifically women between 25-35, advertising on YouTube, Facebook and other social media websites. The EOS campaign has been so strong, copycats from other brands have emerged, but that isn’t hurting EOS’s sales. The company can still boast over a million lip balms a week being sold.

http://www.ulta.com/brand/eos

http://www.racked.com/2014/10/31/7571165/eos-lip-balm

 

Fabletics Works for Every Exercise Need

Fabletics is a great company that offers exercise clothing for your needs. You may be wondering what they can do to help you get the clothing that you want for the subscription system you might enjoy.

 

Fabletics Online

Fabletics started online several years ago and has expanded since then. They started with the subscription program to help people get the exercise clothing for your needs. The way it works is that you sign up for the subscription and then take a short survey, This will tell them what you like and what styles you can wear. You can change this at any time if you want to as your needs change. You can also pause your subscription so you don’t have to worry about paying for it or missing a delivery when you are not there.

 

Fabletics in Store

After the popularity of Fabletics online, they decided to build some stores that you can go to in order to get other exercise clothing or the ones you might have seen online, but were not about to get. This is great if you live in an area that is highly populated and has a store in it. Then you can go to the store and get an outfit that is beautiful but that is also different from what you may have with your subscription. Going to the store is a great option for you if you want to see the clothing you want to buy. This way you will be happy with what you get and will come back for more.

 

There are a lot of options when you are looking at exercise clothing you might want that is different. These clothing options can help you to look great while you are still staying fashionable. Take your time when you are looking at these clothing stores. Fabletics may be the greatest thing you have done online or in their stores. You only need to see if the products are going to be right for you. The last thing you want is to spend money on clothing like this and then find it’s not for you.

Don Ressler Further Grows His Career As JustFab Continues To Gain Ground

Building a career as an entrepreneur may take many years and requires a lot of patience. Don Ressler is one of the professionals whose passion for entrepreneurship was backed by the need to develop a useful system that would help him to better pursue his ideas. He is credited for launching several businesses that are competitive and successful in the online space. Don Ressler’s skills at managing ventures have proved unique since the time he came up with his first business, FitnessHeaven.com.

FitnessHeaven.com is an online outlet that stocks fitness equipment that was founded more than 10 years ago. The company was one of the best motivations Don Ressler encountered because it allowed him to get in touch with the reality about online business and entrepreneurship in general. He learnt about many things and was able to pursue more ideas that allowed him to make better choices. Don Ressler managed the company for several years and the little success he achieved with the platform motivated him to move to another type of business that would allow him to explore his capabilities better.

Read more:
This retail company just changed its name
JustFab raises $85M at what sources say is a $1B valuation

To get the needed capital for a new business, Don Ressler sold the company in 2001. He at that time met with Adam Goldenberg and they sat down to brainstorm about an idea that would bring out their strengths and capabilities. Adam Goldenberg and Don Ressler’s partnership led to the establishment of Alena Media, a company that was founded to offer marketing services to businesses based online. Three years after it was founded, the company was already raking in millions in profit.

Their zeal for success motivated them to draft new ideas that would work better than Alena to cover a bigger market. At this point, they decided to sell Alena Media and in 2005, which was acquired by News Corp. The duo founded Intelligent Beauty in 2008 before they launched a bigger company, JustFab.

More about JustFab
Established in 2010 by Don Ressler and Adam Goldenberg, JustFab is a leading online store that operates a subscription script where members can choose preferences and receive suggestions to the type of fashion items they are interested in. At the time they launched the company, they did not have sufficient capital to push for its development, so they went for funding from Matrix Ventures in 2011 and they received $33 million. JustFab also requested for $76 million in 2012 from several sources to finance its expansion to other markets like Canada and Germany.

More Stores Opening for Fabletics Athletic Wear

Fabletics are planning on making a big change for their mostly online driven company. The athletic, swimwear and athleisure wear company are going to open up more brick and mortar stores. A total of potentially up to anywhere from seventy-five to one hundred fabulous Fabletics stores will be opened in the next five years. This may sound very shocking to most people who are familiar with the company stating that they felt the ease of online shopping was the best for their sales.

After they decided to try out the brick and mortar store option, YouTubers realized it was actually a very lucrative idea to open some physical location stores. It wasn’t even because consumers were buying outrageous amounts of products from the stores either. They studied areas around the store locations and found that more people ordered online from them when they lived near a physical store location. Fabletics realized that customers were either looking at the website because the store served as an advertisement or that customers were going to the store to try things on. Then the customer would go home and purchase what they liked online. Opening physical locations gives them the ability to have more advertisements and to allow customers to try on the athletic wear at the store, before going home to select what they want at home.

Read more: @Fabletics

Adam Goldenberg commented in an article published on Racked that the company was still dealing with some complaints from former customers. The complaints had went down considerably once they were taking more pains to inform customers about how the membership program works at Fabletics. For some reason -despite the company always stating that the membership is a monthly fee for discounts on the Fabletics clothing- customers were claiming that Fabletics were not forthcoming enough with how the membership works.

The plan of the Fabletics membership is simply a monthly charge that allows customers to have a discount on all the Fabletics active wear. The monthly charge can be skipped if a customer wants and customers can cancel their membership whenever they so desire to put an end to the membership. It’s also important to consider that customers can always select that they want to shop as a guest when they checkout from Fabletics. A guest shopper cannot get the discount price, but it is a great way to shop to just try out the Fabletics outfits before deciding if the membership is a good fit. 
Source: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores

Kate Hudson Adds Easy Breezy Style to Fabletics Dresses Debut

Kate Hudson is a major star with amazing style, and she’s always getting on the best dressed lists. Even when she’s not on the red carpet, she’s living a very active, healthy lifestyle, and that’s what her Facebook.com clothing line is all about.

Fitness and fashion have become the new definition of casual chic style. We see it dominating on the runways and on the street, and Kate Hudson co-founded Fabletics so that she could bring her idea of comfy athleisure wear to the world.

When you sign up as a VIP member of Fabletics, you are offered personalized outfits chosen for you based on your lifestyle and fashion preferences. Nothing could be easier; the concept is ideal for everyone. Maybe that’s why more than one million have signed up to become VIP Fabletics members around the world.

Kate Hudson tells Marie Claire magazine that she’s excited about sharing the latest Fabletics item to launch– the dress!

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

Every woman wants a dress that hugs and flatters her curves without holding her in like a sausage casing. Kate Hudson’s beautiful athleisure wear dresses feature comfort and function.  The stretch is there without relying on extra Spanx like those reality TV sisters keep forcing themselves into.

Best of all, the cost of a Kate Hudson Fabletics dress is affordable, because the middle man has been eliminated. In other words, the Fabletics operation is located in L.A. where all the fashion is done in-house. New styles and fabrics are emerging every month, and VIP members receive great perks and super savings. For instance, when you join the VIP membership program, you will save up to 50% off regular pricing and also earn points towards free loyalty items. You can’t beat the deals and gorgeous athleisure styles that Kate Hudson keeps bringing to you.

Athleisure wear at night just feels right these days, and Kate Hudson believes in the concept herself, because she wears this easy breezy style. Her dresses are better than the famous LBD. Her fashion can go from day into night, whether you’re going to dinner, hanging with friends or going on a date, Fabletics fashion has you covered beautifully. Source: http://wwd.com/fashion-news/fashion-scoops/fabletics-to-make-big-push-into-retail-10181356/

All you have to do is take a brief fashion quiz and then go shopping!