Waiakea Water Major Disruption in Bottled Water Industry
Waiakea Water aims to be a major disruptor in the bottled water industry. This is an industry which is known for having a negative social and environmental impact. The CEO, Ryan Emmons, has decided to go in a completely different direction than other bottled water companies. For most people, the desire for bottled water is simply irresistible, as the industry is worth $100 Billion worldwide. Yet, just a few years ago the idea of bottled water would be laughed at because most people believe that they can get fresh water from their own faucets. Read more about Waiakea Water on specialtyfood.com.
Unique Filtering Process Based in Hawaii
Based in Hawaii, Waiakea Water has a very unique filtering process. The water is filtered by running the water through 14,000 feet of rock in the Mauna Loa volcano. Drinking volcanic water is a huge part of the appeal for the consumers of the product, whom look to it as a exquisite and naturally refreshing choice. Waiakea water also has a very unique mineral balance as a result of the filtration process. This has the result of creating the perfect pH and electrolyte balance. Aside from the social aspect of Waiakea water, this is another huge appeal of the product.
Environmentally Friendly Manufacturing Process
Another area in which Waiakea Water stands out is in the use of degradable plastic bottles. A Waiakea bottle is designed to break down in 15 years compared with 1,000 years for a single plastic water bottle. They also use low emission vehicles for transporting the product. Watch this video on Youtube.
Socially Conscious Company
Finally, the company is also socially conscious. Approximately 3% of the company’s revenue goes to nonprofit programs and other community organizations; and they also donate 1 week’s supply of clean water for people in Malawi for every liter of Waiakea water that is sold.