Anyone familiar with the production of electronic music understands that the names behind the radio bangers are more often than not associated with just the beats. They hire songwriters to create content and engage the services of vocalists and this blend comes up with hits that go on to top the music charts. However, as one of the Chainsmokers duo, Alex Pall would put it, there is always some level of disconnect between these hitmakers and their listeners.
Unlike other music genres where music lovers can associate their favorite music with a particular artist or band, electronic music has for long been faceless. Electronic music listeners have no more than beats to associate their favorite hits with. They have no faces or personas to associate with these beats. And as Alex Pall would put it, this kills any personal connection that they may try to create with their favorite music and musicians. The Chainsmokers duo has, however, set out on a mission towards changing this ideology and providing a face and personal connection to electronic music.
How to achieve this?
Alex Pal and his partner Andrew Taggart hope to achieve this by playing a bigger role not just in the production but also the delivery of their music. For instance, instead of just stringing beats, the duo will contribute to the entire process of creating their music. This involves writing their own music or guiding the content generation process as well as using their own vocals. Most importantly, they will feature in their video songs.
According to Pall, providing a face to their music will also involve allowing their fans into their lives. And it all started with sharing their life stories with their fans through their songs. The first of the series of giving fans a sneak peek into their lives started with their hit song, Closer, and this level of personalization is expected to continue with every other new song the two produce. Most recently, the team also started releasing the behind scenes footage videos of what goes on in their studios during the production and shot of some of their most popular hits.