For many a seven-year investment is more than enough to require an exit from it and for ClassDogo its taken that long to see a paid offering on their services. ClassDogo is an educational technology startup based out in San Franciso. The company has not seen revenue from its service, however, the app is widely popular amongst teachers across the country, in fact, ClassDogo states that 2 in 3 schools are using the app on the daily. In addition, the company also adds that the app is now being used outside the class with 1 in 6 parents with children under the age of 14 utilizing the app’s services.
The fact that ClassDojo has not seen a penny in revenue since their creation in 2011 is due to the promise by its creators to never charge a teacher for the service. Recently, however, the company announced that they will be rolling out a monthly subscription service for parents to use outside the classroom. The new communication platform will be named “ClassDojo Beyond School”. The service will include features such as reflection activities as well as a digital feedback tool that will show chuldren how they are doing. Co-founder and CEO, Sam Chaudhary was quoted as saying that today children have an endless amount of opportunities to learn, why not use these opportunities as a learning experience. The home service will be very similar to the classroom version but with different tasks.
Although some have argued against this type of learning method, many teachers who took part in the testing of the service found that the tools aided in the overall encouragment of positive actions from the children. The company today is going strong with a recent influx of investments from General Catalyst, GSV Acceleration, and the Reach Capital. Chaudhary states that the company is able to run in an effective and long term manner because it is very conservative with its funds, keeping the team small and practically eliminating the marketing budget has allowed them to remain financially strong year after year.