Marketing executive Lori Senecal has spent a number of years providing companies with the assistance they need to improve their marketing campaigns. Over the years, Lori has helped numerous companies find better ways to promote their products and services. Along with promoting products and services better, companies have been able to get more customers and provide more satisfaction with current ones due to Lori’s expertise. As of today, she is the current chief executive officer of the advertising firm known as CP+B. In her stint at this firm, she has proven to provide expertise that has helped many companies get more exposure and higher profitability.
According to Ad Week, one of the companies that Lori has helped is Kraft Mac & Cheese. The company recently looked to make their products without any artificial ingredients. Lori advised the company to not do this because it would negatively impact sales. According to Lori, parents would become alienated by their kids due to getting a product that no longer tasted as good. Therefore, the company waited to announce the change. Once the company was able to sell 50 million boxes with no artificial ingredients, Kraft was able to get lots of positive exposure from the media. As of now, the product remains a best seller among consumers.
Another company that Lori has recently assisted is Letgo. Salary.com says that this company offers people an application which allows them to sell and promote various products. With the help of Lori Senecal, Letgo was introduced to the Commercializer which provided a TV ad on the internet to promote various products. With this new feature, a number of sellers have been able to promote and sell their products more effectively through an engaging advertisement. With this product, 45 million downloads were completed within the last year.
Senecal has also helped the company that makes the NBA 2K video games. In 2016, the newest edition of the game was released. With the new game, players were able to use the Fitbit app to enhance their playing experience. This new feature enabled players to link their game profile to the Fitbit app and improve the abilities of the characters they use. As a result, people who played NBA 2K were in position to have a more positive experience playing this game. View Lori’s full profile on crunchbase.com.