The stability and growth of the Brazilian economy requires a professional that unites wisdom, claw, and persistence. For this reason, Carlos Trabuco Cappi was named the fourth president of the second largest bank in Brazil, Bradesco. The company’s board of directors recently appointed him due to his exemplary performance in the company’s strategic sectors. These sectors included the pension company, marketing sector, and the finance sector. Additionally, Carlos had gained a whopping 40 years of experience in these sectors, which automatically qualified him for the position. Further, there was no competition offered by any other candidate in the position.
About Carlos Trabuco Cappi
Carlos was born in Merilla, Brazil, in the year 1951. He started working at Bradesco Company in the year 1969 as a clerk. Although Trabuco had studied philosophy at Sao Paulo University, he managed to sustain a job at Bradesco’s first headquarters in his hometown. After gaining banking skills, Trabuco shifted to its headquarters in Sao Paulo where he attained a position as the marketing director. Several years later, Trabuco continued to excel and achieved several positions including the president positions in the company’s subsidiary companies, which includes pension, and insurance company.
During his position as the marketing director, Trabuco managed to attract reporters to Bradesco, which hugely impacted its popularity. In his aim towards promoting its insurance, the company’s market share doubled from 25% to 35%. This increase was reported to be the reason Bradesco was ranked the largest bank in Latin America. Further, it added his chances of attaining the president position by a huge percentage. His exemplary works as an insurer paid off when Luiz Carlos Trabuco Cappi received a trophy as the Insurance Personality of the Year, which spread his positivism to the financial marketplace.
Although Trabuco had attained a position as the executive president, his job at the company was speculated to be a no walk in the park. Itau Unibanco, a new competitor in the financial market, had overtaken Bradesco and had taken the leading position. Consequently, Bradesco’s boards of governors were not happy with the move and therefore decided to use all means to recover their position. They started out by appointing Luis Carlos Trabuco as the new executive president. Carlos replaced Marcio Cypriano who had reached the company’s age limit of 64 years for the presidency position.
During the 40 years of experience Carlos had worked in the company, he was well aware of the company’s welfare and he was readily prepared for the challenge presented by IItau Unbanco. His rival company ventured in the financial market by purchasing majority of the medium banks in Brazil. As a result, by acquiring these banks they managed to lead not only in asset acquisition but also as the leading bank in Brazil. However, the new executive president, Carlos Trabuco Cappi was reported to be making plans to launch more than two hundred more banks to counter their rival’s move. In addition, Bradesco confirmed acquisition of HSBC branch at US $ 5.2. With the acquisition, Bradesco was reported to be three banks behind their rival company.
Apart from Bradesco’s archrival Itau Unibanco, Trabuco was faced by yet another challenge where the country was experiencing an unfavorable economic environment. The financial sector in Brazil was decelerating rapidly, which therefore caused a negative effect in the bank’s performance. After Unibanco’s challenge, Bradesco experienced a huge loss in their performance, which also led to a decline in its market share position. Luckily, with the help of Carlos Luis Trabuco, the company’s board of director had enough faith he was capable of propelling it to its previous position.
Learn more about Luis Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856