The point of TechStyle is that it encompasses brands that are both technologically savvy and stylish. Don Ressler, who is the CEO of the company, decided that doing this would be the best way to make sure that people could get what they wanted from the brand and that they would be able to enjoy everything that came from the experience. When Don Ressler first created the brand, he knew that adding in different elements would be the best way for him to make money and to truly make a difference with the people who he served through the different brands.
TechStyle continued to grow and the brands that were underneath the larger company name began to get more traction in the world of fashion and beauty. Things like Intermix and JustFab became household names that everyone knew when they were looking at different things on Pando.com. Thanks to the options that Don Ressler had with the subscription services, he was able to show people that things could be different and that not all brands had to be the same with all of the same options that were often seen in the mainstream retail market.
For people to be able to have an understanding of the brands, Don Ressler decided that it would be best to use celebrity influencers at https://onmogul.com/don-ressler. He wanted people to know who was supporting the brands and who was going to make a difference with the brands. He also wanted to show people that there was more to JustFab and Fabletics than the things that they were talking about. By enlisting big-name celebrities like Kate Hudson to help with the advertisements, Don Ressler made a difference in the way that Fabletics was able to help other people. It was a great way for the company to become improved and to make things easier for customers.
Despite the fact that people were doing things with other brands, they were starting to notice Fabletics on the horizon. Don Ressler aimed the brand at the right people, found the right options that would make the brand better and did everything that he could to bring improvements to the company so that people could continue enjoying it no matter what they were doing, how they were shopping or where they were located according to businessinsider.com. The brand was made to include everyone and, by adding more brands, Don Ressler will allow that to continue happening in the future.