Building a career as an entrepreneur may take many years and requires a lot of patience. Don Ressler is one of the professionals whose passion for entrepreneurship was backed by the need to develop a useful system that would help him to better pursue his ideas. He is credited for launching several businesses that are competitive and successful in the online space. Don Ressler’s skills at managing ventures have proved unique since the time he came up with his first business, FitnessHeaven.com.
FitnessHeaven.com is an online outlet that stocks fitness equipment that was founded more than 10 years ago. The company was one of the best motivations Don Ressler encountered because it allowed him to get in touch with the reality about online business and entrepreneurship in general. He learnt about many things and was able to pursue more ideas that allowed him to make better choices. Don Ressler managed the company for several years and the little success he achieved with the platform motivated him to move to another type of business that would allow him to explore his capabilities better.
To get the needed capital for a new business, Don Ressler sold the company in 2001. He at that time met with Adam Goldenberg and they sat down to brainstorm about an idea that would bring out their strengths and capabilities. Adam Goldenberg and Don Ressler’s partnership led to the establishment of Alena Media, a company that was founded to offer marketing services to businesses based online. Three years after it was founded, the company was already raking in millions in profit.
Their zeal for success motivated them to draft new ideas that would work better than Alena to cover a bigger market. At this point, they decided to sell Alena Media and in 2005, which was acquired by News Corp. The duo founded Intelligent Beauty in 2008 before they launched a bigger company, JustFab.
More about JustFab
Established in 2010 by Don Ressler and Adam Goldenberg, JustFab is a leading online store that operates a subscription script where members can choose preferences and receive suggestions to the type of fashion items they are interested in. At the time they launched the company, they did not have sufficient capital to push for its development, so they went for funding from Matrix Ventures in 2011 and they received $33 million. JustFab also requested for $76 million in 2012 from several sources to finance its expansion to other markets like Canada and Germany.