EOS Lip Balm journey to the top

Almost a decade ago, Sanjiv Mehra came together with Craig Dubitsky and Jonathan Teller to brainstorm on how they could make an impact in the beauty industry. Given that many lip balm products on the market adopted the tube design same as their predecessors, the three gentlemen identified the lip balm section as an ideal area for innovation. In their research, they also learned that many women found little pleasure or joy in applying lip balm.

Thus, they decided to come up with a new lip balm product that would be effective and consistently fun to use by women. Contrary to the cylindrical-shaped lip balm tube, lip balm products from EOS (Evolution of Smooth) come in pastel-colored orbs. To engage all the five human senses, the new product would be packaged in a soft round package, have exciting spheres colors, smell and taste nicely, and have a nice clicking sound when the lip balm tube closes. The lip balm would be priced at a competitive $3 and only use organic ingredients.

After a successful launch of the EOS lip balm at Walmart, Walgreens, and Target, online merchants eBay and ULTA soon agreed to stock the product on their shops. Next, the co-founders decided to set up their own automated production facility to meet the industry demands and compete with lip balm giants like Burt’s Bees and Chapstick.

To create significant buzz around the EOS lip balm, the co-founders chose millennial women aged 25-35 as their target audience. Regarding advertising, EOS used television, billboard and magazine ads. More importantly, they also used social media and partnered with Millennial celebrities like Britney Spears, Miley Cyrus, Demi Lovato and Taylor Swift to appeal to their audience.

Seven years since its launch, the EOS brand has become a household name with the company selling more than one million lip balms every week. The company has plans to venture into new categories and already produces hand lotions and shaving creams. Read the full EOS story on fastcompany.com.

 

Brad Reifler Explains What Young People Must Know About Investing

Brad Reifler is the leader and owner at Forefront Capital, and he is quite interested in training young people about the stock market. His company runs a large fund created for those with less money to spend, and he offers a few tips that help young investors. The youngest of investors will build a small nest eggs using Brad’s information, and this article explains how Brad prefers to invest.

#1: Spend Less Today

Spending less today is quite a wise decision for a young investor, and Brad’s business is built around the idea that a small investor may grow their wealth. Growing wealth is a simple proposition for every young person, but they must begin immediately. Investing in one’s youth is a far wiser choice than waiting. Brad runs his company with a focus on the young investor, and he prefers to share information with clients that will make their investments better.

#2: Invest Over The Long Term

Investing over the long term is a simple process, but the investor must approach Forefront Capital for help with their initial investment. The first investment made by a young person will grow into something more substantial, but it must be managed through the lens of the future. The future of an investment depends on the company it is made with, and Brad provides tips to simplify the process.

#3: Be Aggressive On A Small Scale

Be aggressive on a small scale, and ensure every investment multiplies slowly. Adding small amounts to every investment is the most important thing Brad Reifler tells his clients to do. He wants his clients to understand he has their best interests in mind, and he cannot build his company without investors spending in small increments. Small scale investment may grow into something wonderful, and the wonderment of it all takes over the investor as they invest. They see a future with more money and greater opportunity.

Brad is educating his clients every day on the principles of small investments. He owns quite a large investment firm, but his company became large de to his ucommitment to small investments.

Eric Lefkofsky: American Business Man and Charitable Billionaire

Eric Lefkofsky, Jewish American entrepreneur, was born September 2, 1969 in Detroit, Michigan. As Eric grew towards adulthood, his passion for law and business would fuel both his education, and future venture capital.

At age 18, Lefkofsky graduated from Southfield-Lathrup High School to peruse an education at the University of Michigan. While in attendance of the university, he began what would be a long standing business career by selling carpet on campus. Graduating with honors in 1991 at age 22, Eric furthered his education by attending University of Michigan Law School where he received his Juris Doctor, a professional law degree.

Currently known as Chairman of Groupon, and co-founder of Lightbank, a venture capital firm, Lefkofsky was not always such a successful entrepreneur and philanthropist. His original entrepreneurial ventures were smaller and less successful, but in 2001 he helped found InnerWorkings. InnerWorkings, a print procurement company that helps manage costs of printed items such as leaflets, brochures, and magazines for mid-size companies, has witnessed growth and has continued successful stock ratings in the United States. As of 2012, Lefkofsky left the company for bigger and better ventures.

MediaBank, a company that procures media technology, was Lefkofsky’s next business venture with his college friend Brad Keywell. MediaBank in 2007 bought out Datatech, the number one media buying company in the United States. In a $1.5 billion deal, MediaBank became Mediaocean after it merged with Donovan Data Systems.

Possibly one of Lefkofsky’s most successful and notable companies is Groupon, an e-commerce marketplace that connects subscribes to local merchants whom offer services and goods at a marketable price. In 2007 however, it was known as The Point. Andrew Mason, founder of The Point, wanted a web based company that would allow people to organize behind causes they found important and achieve a certain goal based on their cause. The company in it’s state only grew a small attraction as people wanted to back and organize for savings and deals. Seeing the opportunity, Lefkofsky funded the company with a cool $1 million. In 2008, the company changed its name to Groupon- a combination of the words group and coupon as homage to what the company now sought to do. As of 2010, Forbes declared Groupon the fastest growing company in history. In 2013, Lefkofsky became CEO of Groupon but later stepped down to take the roll as chairman in 2015. As of 2014 they had a reported income of $3.2 billion and an estimated 10,000 employees.

Beyond business ventures, Eric and his wife Elizabeth Lefkofsky have both been charitable with their earnings. In 2006 they started a charity trust called the Lefkofsky Foundation, a private foundation that contributes to smaller organizations, programs, and research that may improve the quality of their surrounding communities. That includes initiatives that introduce foreign culture, further education, and benefit medical research. They are also participating members in The Giving Pledge, a foundation started by Bill Gates and Warren Buffet to encourage globally influential people of wealth to redistribute some of their earnings to charitable causes.

More for here: Lefkofsky Takes the Lid Off Tempus, Partners With Northwestern on Personalized Cancer Care