Fabletics are planning on making a big change for their mostly online driven company. The athletic, swimwear and athleisure wear company are going to open up more brick and mortar stores. A total of potentially up to anywhere from seventy-five to one hundred fabulous Fabletics stores will be opened in the next five years. This may sound very shocking to most people who are familiar with the company stating that they felt the ease of online shopping was the best for their sales.
After they decided to try out the brick and mortar store option, YouTubers realized it was actually a very lucrative idea to open some physical location stores. It wasn’t even because consumers were buying outrageous amounts of products from the stores either. They studied areas around the store locations and found that more people ordered online from them when they lived near a physical store location. Fabletics realized that customers were either looking at the website because the store served as an advertisement or that customers were going to the store to try things on. Then the customer would go home and purchase what they liked online. Opening physical locations gives them the ability to have more advertisements and to allow customers to try on the athletic wear at the store, before going home to select what they want at home.
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Adam Goldenberg commented in an article published on Racked that the company was still dealing with some complaints from former customers. The complaints had went down considerably once they were taking more pains to inform customers about how the membership program works at Fabletics. For some reason -despite the company always stating that the membership is a monthly fee for discounts on the Fabletics clothing- customers were claiming that Fabletics were not forthcoming enough with how the membership works.
The plan of the Fabletics membership is simply a monthly charge that allows customers to have a discount on all the Fabletics active wear. The monthly charge can be skipped if a customer wants and customers can cancel their membership whenever they so desire to put an end to the membership. It’s also important to consider that customers can always select that they want to shop as a guest when they checkout from Fabletics. A guest shopper cannot get the discount price, but it is a great way to shop to just try out the Fabletics outfits before deciding if the membership is a good fit. Source: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores