The Lake Tahoe area has faced a number of challenges in recent years. A recent article in the Reno-Gazette Journal outlines the frustrations that past few years have visited on the community.
Squaw Valley is known for its amazing slopes. However, in recent years, a drought took its toll on the environment. There was a downturn in skiing tourism and all businesses in the area took a hit. However, this past year, there were earlier snow storms that helped a lot. This signaled a turnaround from the past 5-10 years.
There was also a political challenge for businesses in the area: a push for incorporation in Olympic Valley. One of the leaders of the opposition to this movement was Andy Wirth, the CEO of Squaw Valley and Alpine Meadows.
He pointed out that incorporation would raise the cost of doing business for everyone in the area. At the end of 2015, the backers of incorporation backed off and withdrew their proposal.
Andy Wirth is a highly regarded businessman. With hard work and skill, Wirth has developed Squaw Valley into one of the world’s most popular skiing destinations, and continues to do so. There are rumors of plans to develop more real estate, both residential and commercial. Wirth is also active in charity in the Lake Tahoe area.
One of his pet causes is the environment. Wirth understands that he owes his living to Mother Nature, and wants to take care of her. He believes everyone in the Tahoe area deserves a great quality of life.
Wirth has also overcome a lot of adversity during his life, including a skydiving accident that almost killed him.
Never one to stop in the face of a challenge, he went on to found an Ironman team after the accident. The Wounded Warrior Support team raises funds to support Navy SEALS and their families after they return home.
Full story here: Squaw-Alpine boss looks to turn page on ‘divisive’ fight