How a Start Up Took Over an Untapped Market

If someone were to ask you to name a brand of lip-balm, one-hundred bucks says you’d reply with Chapstick. If I lose that bet, don’t worry, I’ll make my money back by asking the next person to come along. The lip-balm business just isn’t one with a lot of competitors on a world-wide level. The landscape of the business has been as flat as Kansas planes for probably longer than anyone reading this has been alive. For years Chapstick, Blistex and Burt’s Bees has dominated in the business of making sure you have comfortable lips.

However, in recent years all of that has changed. Imagine if those Kansas planes we mentioned earlier suddenly turned into the Colorado Mountains, it’s just that big of a change.

The Evolution of Smooth, or EOS for short, started as nothing but a small start-up. In only a few short years it became the number 2 most bought brand of lip-balm. How did such a small Lip balm company become a juggernaut in an industry that few people even think about?

The first thing you’ll notice when you pick up EOS lip-balm from Walmart is that the tube is gone. EOS comes in a sphere that can be popped open instead. Jonathan Teller, one of the leaders of the Evolution of Smooth claimed that his competitors were just being lazy with their design. He says it made lip-balm indistinguishable.

Besides the obvious change in the container, EOS lip balm marketed towards millennials, specifically women between 25-35, advertising on YouTube, Facebook and other social media websites. The EOS campaign has been so strong, copycats from other brands have emerged, but that isn’t hurting EOS’s sales. The company can still boast over a million lip balms a week being sold.

http://www.ulta.com/brand/eos

http://www.racked.com/2014/10/31/7571165/eos-lip-balm

 

The Success Story of Jose Borghi

Jose Borghi is the founder and Co-CEO of Mullen Lowe. The company is one of the biggest promotional organizations in the commercial marketing industry in Brazil. Jose Borghi is also a Virtuoso author of a number of large Brazilian promotional publications. Jose’s aspirations for advertising marketing started when he was in high school. Jose says that he was not sure of what to do in his life until his sister took him to watch a performance at the Castro Neves Theatre. It is during this time that Jose decided to venture in the advertising industry. Jose started his professional studies at the Standart Ogilvy group in 1989.

Jose became very successful. His confidence also grew while at Standart Ogilvy Group. This led him to start his company together with Erh Ray. Erh was his business partner. They came up with the enterprise called BorghiErh, and they registered massive success. The company changed its name to Borghi Lowe in 2006 after it got the attention of the firm known as Lowe. Borghi Lowe went on to become successful both locally and internationally. They went on to merge the company with Mullen and changed its name to Mullen Lowe Brazil. Jose Borghi is involved in campaigns such as Mammals of Parmalat. Visit http://brasil.mullenlowe.com

Jose Borghi has been involved in companies such as Procter, Delta Airlines, American Express, Globo, Antarctica, and Folha Group. He has also received numerous awards including 10 Clios Awards, 7 London Festival Awards, 15 April Advertising Awards, and the 14 Cannes Lions. Jose has gained a reputation as a very hardworking and persistent person. He has made a name for himself in the advertising industry. Jose Borghi attended the PUC-Campinas where he earned his degree in advertising. Other agencies that he has worked with include Leo Burnett, Talent, and FCB.

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Equities First Holdings Alternative Loan Solutions For The Middle-Income Professional

In 2016, a study done in the lending process of banks indicated that most banks are providing lesser clients with loans due to the rising qualifications required to secure a traditional loan. Most non-qualified candidates prefer to pick the collateral based loans for higher security during the transaction. As long as a candidate is willing to use one of their assets for the loan procession, it is easier to receive finances for business capitalization and other personal endeavors. Another major benefit of selecting a collateral based loan is the reduced amount that one ends up paying at the end of the loan’s life, unlike the interest generated by alternative loans.

Some of the most commonly used collaterals include properties such as homes, cars, investments such as stock, savings and future paychecks. One such lending bank that uses guarantees is Equities First Holdings, owned by Al Christy. Al Christy established the firm in 2002 after a keen observation of the loan market across the world. Equities First Holdings specializes in offering clients with innovative loan solutions that are more affordable to the middle-income professional. It provides stock-based loans to clients in within and without the United States. Equities has regional offices located in London, South Africa, Singapore, Bangkok, Sydney, Perth and Hong Kong.

Al Christy described the benefits of stock-based loans and stated that Equities has low and fixed interest rates and loan-to-value ratios. The firm allows borrowers to use the money on any venture of choice. In case the stock value decreases in value during the loan’s life, one can walk away from the procedure without any future obligations regarding the process. When the borrower finally pays back the loan in full, Equities maintain their integrity by returning the stock. To date, the firm has processed over 2000 loans for customers across the globe.

https://www.glassdoor.com/Overview/Working-at-Equities-First-Holdings-EI_IE1401879.11,34.htm for more.

Eric Lefkofsky Is Founder Of Tempus

Eric Lefkofsky is an businessmen and philanthropist known for founding a number of successful tech companies including Groupon, Echo Global Logistics, and Lightbank. In addition, Eric Lefkofsky is the co-founder and CEO of Tempus.

 

Tempus is a biotechnology company that uses computer analysis to better treat cancer. This is a four set process with Tempus providing innovative technology at each step. These steps include sequencing DNA for cancer, analyzing with revolutionary computer software, reporting the results to doctors, and then confirming the test results. This process allows cancer to be diagnosed early with results that provide insights into the best treatment.  More on adrinkwith.com.

 

The treatment options offered by Tempus are tailored to the specific patient and their cancer. This not only allows for a better outcome but can also result in the patient experiencing less side effects, and allows for the doctor to anticipate new develops in the patient’s individual cancers.

 

Tempus works with a number of prestigious institutes to develop and deliver its revolutionary technology. This includes the Mayo Clinic, Penn Medicine, Northwest Medicine, and the Pancreatic Cancer Action Network. These providers have a long history of working in cancer treatment, and have allowed Tempus to gather a large database on many different types of cancer.  Based on bizjournals.com

 

Eric Lefkofsky plans to continue his work with Tempus with the intention of greatly reducing the morbidity of cancer. In the future, Tempus plans to expand its genome database in order to provide even more accurate cancer tests. In addition, it has developed technologies that allow individual doctors to view its genetic test results. These results mean that the doctor can examine it themselves, and will allow the genetic test results to stay with the patient as they meet with specialist doctors. The ability to have accurate and useful genetic information stay with a patient is a game changer in cancer treatment that will soon become standard practice.

Follow his blogs on https://twitter.com/lefkofsky

George Soros The Man With The Power To Change Politics

George Soros is a very powerful man within the world of American politics. He is a deeply connected billionaire that has billions of dollars at his disposal to advance his political and social causes.

Soros has been involved in the world of politics for many years but starting sometime around 2000 he has become a very influential member of the Democratic party on project-syndicate.org and liberal agenda.

Since 1979 George Soros has donated billions of dollars to various organizations and institutions that supports his political agenda. He also indirectly funds and supports the Democratic Party. His contributions help the party to successfully endorse candidates and to help advance the cause of democracy within the U.S. and abroad.

George Soros started the Open Foundation Society back in 1979. This organization is what Soros uses to fund various political and social outfits that promote a democratic cause. These outfits include places such as Arab American Institute, Lawyers Committee for Civil Rights Under Law, NAACP, Gamaliel Foundation, Institute for America’s Future, Center for Economic and Policy Research, Economic Policy Institute and Project Vote on Politico.

George Soros’s contributions to these causes has helped him to become one of the most profound and influential members of the Democratic Party. While he does not directly lead the Democratic movement, he is behind the scenes ensuring its success.

When a person has deep pockets like Soros, their influence into political, social and economic matters can be immense on nytimes.com. Soros has the ability to literally select the candidates that he thinks will be viable to represent the Democratic Party.

He does this by providing funding to candidates that he thinks would best represent his ideology and the Democratic Party and its agenda. A candidate will have a small chance of success if they do not have funding behind them. Without financial support; most candidates do not stand a chance of winning any election.

Keep in mind that Soros doe more than just support Democratic causes. He also does philanthropic work to aid the disenfranchised people of the world. His efforts help people within the U.S. Soros backs organizations such as Black Lives Matter. He also has many political think tanks and other organizations that he uses to find practical solutions to social and economic situations that impact the world.

The Democratic Party owes a great deal of their viability and success to George Soros. He helps the party to carry out its agenda within a meaningful and practical way. Soros’s support has been and will continue to be an important part of the Democrats ability to remain an effective political party within the U.S.

Brad Reifler: Rising Against All Odds To Become Successful

Brad Reifler is among the successful individuals in the great land of the United States considering he has years of experience in investments and entrepreneurship. For an individual to say that he or she is successful, you must first have the required expertise in the preferred field. Reifler’s career path independently started in the early 80s when he decided to found Reifler Trading Company. His firm was responsible for managing hundreds of millions of dollars in accounts that were discretionary. After working and gaining profits from his company, Reifler decided to sell the firm in 2000 to one of the world’s biggest future organization, Refco Inc.

Before he decided to sell his business, Reifler has started expanding himself to become a professional who offered financial services and was trusted globally. In 1995, he was able to found Pali Capital that focused strictly on equity markets. By creating a differentiated strategy, Reifler was able to capture expansion in hedge funds. He didn’t advise on what the funds should buy or sell but rather, he took their concepts and combined research with credit analysis. Afterward, he would derivate structure that he would use to teach the sale traders on how they should articulate the strategy. When he was still the CEO of Pali, the firm grew staggering as it was able to employ more than three hundred employees and had four offices in different continents.

Today, Reifler is the CEO and founder of Front Capital, LLC that has several subsidiaries such as Forefront Partners and Forefront Advisory, LLC. With the help of his affiliates, Reifler has been able to attract registered business leaders, top investing bankers, and advisers. According to Reifler, he advises an average person who would like to be a successful investor to get to know their fund managers. Trust is important especially when it an individual who is investing your money. He also advises on the importance of understanding your objectives and why you are investing. For instances, if a certain investment is successful he advises you add more funds.

Having graduated with a degree in Political Science and Economics from Bowdoin College, he has been able to become successful in the investment industry.

Eric Pulier And His Effort to Nurturing Entrepreneurship

The proliferation of businesses and opportunities across the world has come with a lot of competition and challenges for young businesses. Many individuals who want to run successful businesses eye modern technology to aid them in the process of managing their challenges. With technology, a business can overcome some of the most complex challenges like production and marketing. Technology enhances quality and productivity and is a perfect tool through which businesses are able to steer their progress. To develop useful structures, every business needs the support of a veteran or a highly skilled technologist.

Eric Pulier has been working in this position as a technologist and an entrepreneur focused on developing better ways of dealing with the challenges that businesses face. He, for more than 20 years, has been working on developing young businesses through modern technology and ideas that are aligned towards enhancing growth and development. This has been his passion for many years and since he was a fourth grade boy, he has always wanted to make impact through technology. His passion for technology led him to start conducting research to learn about the different technologies that are available for the world of entrepreneurship.

Education

When Eric Pulier joined the Teaneck High School, he held the same passion and ideas and he worked hard to ensure his ideas came to fruition. Through this effort, he founded a database company and this success came as a new opportunity to power the growth of his career as a technologist. In 1884 when he graduated, he applied to join MIT College and he was offered a chance to pursue Computer Science. He also had just received a letter to join the Harvard University, which he also accepted and he was given English and American Literature. He diligently pursued both courses and graduated in 1988 with honors.

Philanthropy

Giving back to the society has also characterized the life of Eric Pulier. He actively works with several philanthropic communities across the world and his endeavors have included using technology to solve the problems those who are economically disadvantaged face from day to day.

 

Equities First US is a Great Institution That Provides Fair Terms of Lending Solutions

There are a vast array of reasons why one may be applying for a loan. Whichever their reason may be, it’s highly recommended for them to undergo a process of gaining approval from a loan at an institution that provides them with fair and practical terms of both interest rates and repayment plans. This is something that the borrower must be aware of as they do not want to make any mistakes of making the wrong financial decisions, some of which may affect them to great detrimental effects.

Equities First Holdings is a lending institution that has been reputed quite well in the lending community. They have helped many people achieve their financial goals and will continue to strive towards being the organization that people have been able to depend on. One should not feel limited in their borrowing terms and the amount of money that they can borrow, given that it is a sensible loan amount, one that they need and one that they can pay off within the specific time frame of the repayment plan that may be given to them. Equities First Holdings is a great lending solutions as they will give you a loan with great terms that you cannot refuse. Please be sure to contact a loan specialist when you are ready to apply as they’ll be more than happy to provide you with an adequate amount of information in pertinence to the loan that you may be applying for.

High net-worth individuals have been known to have difficulty in obtaining loans. Equities First Holdings makes it easy for them to obtain loans with terms that are just as fair as they are for anyone else who applies for them. One should not make any mistakes by applying for a loan with a lender who will not provide them with deals that are necessarily fair.

Why EOS Lip Balm is a Great Company and Will Continue To Be For Years To Come

EOS Lip Balm has attained a number of positive reviews since it began serving its respective customer base. Unfortunately, many people are unaware of some health and beauty companies existing in which they do not deliver the high qualities of products that they promise their customers that they will. In the case you have experienced such an issue with a company, it is highly imperative for you to ensure that you have conducted a bit of background research on the company prior to investing in their products.

EOS lip balm is well aware of there being other companies who are not providing their customers with a type of lip balm that they will be satisfied with. Why invest in the products of a company that doesn’t have your best interests in mind? Have you not been fed up with empty promises? If so, then you may be delighted to know that EOS lip balm offers a product that you can truly rely on. They have made a product that they know their users will need as just about any type of weather can cause one’s lip to dry. Lip balm should be used by a person lightly and not to the point where they are constantly having to apply it due to their lips drying up within a couple of minutes of applying it.

EOS lip balm has received enough positive reviews to be considered a top choice of lip balm producers. They provide their customer base with a product that one is guaranteed to be satisfied with in terms of results. Why should you have any worries when purchasing a lip balm product? Unfortunately, many companies have created a reason to worry. EOS Lip Balm has decided to capitalize on such an unfortunate situation by creating a truly wonderful product that people can rely on.

Head over to your local Walmart or Target store(http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556) to purchase EOS lip balm. If you’re to lazy to do that, EOS lip balm products are just a click away, visit Amazon.com now!

 

Revamp your Business with the Talk Fusion 30-Day Free Trials

With the internet here with us, there are many ways in which you can market your services. Video marketing, which has become popular in the recent past, is one of the ways in which you can promote your products and services without too much effort.

Talk Fusion: Revolutionizing Video Marketing

If you are looking for the best product to help you market your products faster, Talk Fusion is your best bet. The company launched its video marketing tools back in 2007 and they have gone on to make sure that customers and potential clients get the most out of their subscriptions.

Just recently, Talk Fusion launched their much-anticipated 30 Day Free Trials. They have finally made it possible for prospective customers to try their video marketing tools and experience their benefits before they can buy them. The free trials, which were launched last year, have been used by many investors and businesses alike.

How to Get the Free Trial

There are many websites that promise free trials but they actually end up charging prospective buyers instead. With Talk Fusion, all you have to do is visit their new and revamped website and enter your name and email details. Unlike other sites, you will not be required to enter details concerning your credit card. This is a trick which most sites use in deducting subscription fees.

Once you have signed up on the Talk Fusion official website, you can access the various marketing tools on display. These include Video Email, Live Meetings, Video Chat and Video Newsletter. With the tools, you can easily organize the way you run your business and promote it over a wider audience.

The trials also come with tutorials and guides. They are in 9 languages and accessible in over 140 countries. There is also a library which you can refer to and learn how to transform your business marketing strategies. With the free trial, you can easily make up your mind on buying the product. The subscription is also affordable and the features will definitely revamp the way you market your business.

https://www.linkedin.com/company/talk-fusion-corporate for more.